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David Sandler

david sandlerDavid Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late ’60s and early ’70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.

Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. In 1995, David Sandler died, but his legacy lives on through the national entrepreneurial network of approximately 160 Sandler trainers and consultants who continue to deliver exceptional training to the marketplace.

Articles by David Sandler

Condition Yourself for Success

by: David Sandler

Becoming a good professional salesperson requires the same type of training that other good professionals endure. Athletes, physicians, college professors, firefighters — you name the profession, and the people at the top pay a price every day to stay there. The price they pay is their conditioning.

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"First say to yourself what you would be: and then do what you have to do."

- Epictitus

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