Dr. Maxwell Maltz and Dan Kennedy
Dr. Maxwell Maltz
After nearly a decade of counseling hundreds of such patients, extensive research of everything from German missile guidance technology (then more advanced than our own) to hypnosis, and testing his evolving “success conditioning” on athletes, salespeople and others, Dr. Maxwell Maltz published his findings and then-radical ideas in the book Psycho-Cybernetics in 1960. The book was an instant bestseller. Over the next ten years, Dr. Maltz’s articles were published in Cosmopolitan, Esquire, Reader’s Digest, and many other magazines; corporations sought him out; he became a much-in-demand speaker; and individual athletes, artists, and executives sought his counsel.
Dan Kennedy
Dan Kennedy runs his own business consulting practice and a publishing company. He writes at least one, usually two books a year, has two newsletters and a daily radio show. In 1995, Dan organized the new Psycho-Cybernetics Foundation to perpetuate and advance the works of Dr. Maxwell Maltz, the
pioneer of self-image psychology in America. Kennedy’s books and cassette programs have been featured repeatedly in Success, USA Today, and Inc. magazine.
